Baseline, midline, and endline studies
Knowledge, Attitudes and Practices (KAP) surveys
Public opinion and perception surveys
Market and consumer research
Needs assessment and feasibility studies
Participatory rural appraisal (PRA) and stakeholder mapping
Qualitative research (IDIs, FGDs, ethnographic studies)
Strategic Behavior Change Communication (SBCC) plans
Advocacy and social mobilization strategies
Health and development communication
Campaign concept development and execution
Multi-channel communication planning (digital, print, community)
Message testing and validation
Risk communication and community engagement (RCCE)
M&E framework and logical framework (logframe) development
Indicator development and KPI tracking
Real-time data monitoring dashboards
Outcome and impact evaluations
Theory of Change (ToC) design
Learning workshops and knowledge sharing
Data mining and predictive analytics
Statistical analysis and econometric modeling
Dashboard development and visualization (Power BI, Tableau)
GIS mapping and spatial data analytics
Big data integration for policy and program support
NLP-based sentiment analysis and media tracking
Machine learning models for trend forecasting
Sectors of Expertise
Effiesoft is engaged with the following sectors for research, data analysis and evalution activities.


Public Health
Education and Skill Development
Gender and Social Inclusion
Governance and Civic Participation
Agriculture and Rural Development
Environment and Climate Change
Urban Development and Infrastructure
Media and Communication
Market Research and Business Intelligence






